MultiMoney Art Direction
Region: Costa Rica, El Salvador, Guatemala
Industry: Banking
Overview
MultiMoney's mobile app and website needed a unique identity to stand out in a crowded market. To achieve this, I was tasked with enhancing their UI and defining their art direction.
The goal was to deliver a captivating user experience within a week despite previous unsuccessful attempts and tight timelines.
Process
The project started with a meticulous examination of the existing app screens, where I identified key areas for improvement. Leveraging the SCAMPER workshop, I orchestrated a collaborative session involving stakeholders from various departments to stimulate creativity and gather diverse perspectives. Through this workshop, we generated a lot of ideas to enhance the app's user interface and elevate the overall user experience. Afterward, I analyzed the workshop results, synthesizing the feedback and prioritizing actionable items based on their potential impact and feasibility.
Following the workshop, I conducted a comprehensive heuristic evaluation of the app, delving deeper into technical aspects beyond the visual design. This evaluation unearthed opportunities for enhancing functionality, navigation, and performance, contributing to a holistic improvement of the app's usability. Additionally, I delved into research on the prevalence and effectiveness of dark-mode apps, aiming to incorporate contemporary design trends into the proposed solutions. Building on this foundation, I facilitated another brainstorming session with a select group of designers to explore visual concepts aligned with the project objectives.
The team worked together to create a few prototypes and two final proposals. These were presented to the client for evaluation and selection. We worked with external partners to refine the proposal chosen by MultiMoney. Our goal was to meet their requirements and create an exceptional digital experience. We made iterative adjustments based on collaboration to achieve this goal.
Results
Distinct Visuals
Through iterative brainstorming and refinement sessions, a visually captivating design direction was established, setting MultiMoney apart from competitors.
Enhanced Experience
Incorporating technical improvements and dark mode functionality, the app and website saw improved usability and reception among users.
Streamlined Process
By involving cross-functional teams and external partners, the project achieved alignment and approval, paving the way for seamless implementation across the organization.